UnivAI

The last decade has seen a massive boom in the popularity of data science. Data science uses a scientific approach to gather useful information from a significant amount of raw and unfiltered data. Over the years many businesses have flourished using data science as it plays a vital role in policy and decision making. The world of marketing is no different. When it comes to marketing, data science has a major role to play in escalating its effectiveness. Digital marketing is all about creating content that attracts potential customers and data science is about leveraging that content. It helps companies make better data-backed decisions with promising results. Many companies across the world have combined digital marketing and data science and have grown their businesses exponentially.  How does data science help in Marketing? Here are four ways in which data science can be leveraged for digital marketing- Budget Optimization For Better ROI The ultimate goal of any marketer is to achi